Table of Contents
Vol 39, No 6 (2009)
Open Access
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Articles
| Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh | ||
| Nikhil Chandra Shil, Bhagaban Das | ||
| Vol 39, No 6 (2009), Pagination: 3-11 | ||
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| Effectiveness of Celebrity Endorsements in Brand Recall and Purchase Decision | ||
| Manish Mittal, Praneet Tulsiyan | ||
| Vol 39, No 6 (2009), Pagination: 12-17 | ||
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| Corporate Brand Valuation-A Global Perspective | ||
| M. Yadagiri, R. Sridhar | ||
| Vol 39, No 6 (2009), Pagination: 18-22 | ||
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| Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering | ||
| Ranjan Chaudhuri, Sushil, Pravin Patil | ||
| Vol 39, No 6 (2009), Pagination: 23-29 | ||
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| Marketing India as a Brand (Brand India, an Idea Whose Time has Come) | ||
| Sachin S. Vernekar, Preety Wadhwa | ||
| Vol 39, No 6 (2009), Pagination: 30-39 | ||
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| Do Multiple Time Consumers also Observe Imperfectly?:The Case of Automobile Consumers in India | ||
| Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan | ||
| Vol 39, No 6 (2009), Pagination: 40-47 | ||
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| A Study on Agribusiness Management in Karnataka:A Case Analysis of Dry Chilies and its Products | ||
| Shivashankar K., Basavaraj Banakar | ||
| Vol 39, No 6 (2009), Pagination: 48-52 | ||
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| Leveraging Brand Assets by Understanding Brand Architecture-Imperatives for FMCG Sector for Competitive Edge in India | ||
| Bhavin Pandya, Mitesh M. Jayswal | ||
| Vol 39, No 6 (2009), Pagination: 53-62 | ||
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