Table of Contents
Vol 39, No 9 (2009)
Open Access
Subscription Access
Articles
| "SHAKTI": A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization | ||
| Indrani Majumder | ||
| Vol 39, No 9 (2009), Pagination: 3-10 | ||
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| An Investigation of Customer Awareness with Reference to Green Marketing of Automobiles:An Empirical Study Conducted at Indore, Madhya Pradesh | ||
| Girish Thakar, Nitin M. Joshi, A. K. Chitale | ||
| Vol 39, No 9 (2009), Pagination: 11-21 | ||
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| Innovative Marketing Practices Suiting the Current Social Behaviour of Indian Customers | ||
| B. V. H. Kameswara Sastry, D. V. Chandrashekar | ||
| Vol 39, No 9 (2009), Pagination: 22-26 | ||
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| A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana | ||
| Neeraj Kaushik, Deepak Gupta | ||
| Vol 39, No 9 (2009), Pagination: 27-34 | ||
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| Perception Towards Memorability of Advertisements on TV-A Descriptive Study | ||
| K. Pongiannan | ||
| Vol 39, No 9 (2009), Pagination: 35-39 | ||
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| Impact of Store Amenities on Buyers Behaviour:A Study of Convenience Goods Buyer in Organized Retail Sector in India | ||
| Gopal Das, Rohit Vishal Kumar | ||
| Vol 39, No 9 (2009), Pagination: 40-49 | ||
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| Globalization and its Impact on Small Scale Industries-An Analysis | ||
| Rana Zehra Masood | ||
| Vol 39, No 9 (2009), Pagination: 50-55 | ||
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| Whether Today's Customers are Satisfied?-A Study with Banks | ||
| Ashok Kumar M., Rajesh R. | ||
| Vol 39, No 9 (2009), Pagination: 56-62 | ||
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