Indian Journal of Marketing

Brand Ambassadors and their Impact on Consumer Behavior: A Case Study of Mobile Companies in India
S. S. Aggarwal
Vol 39, No 12 (2009), Pagination: 3-8
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A Qualitative Study on Branding of Steel Products in India
Shailendra Dasari
Vol 39, No 12 (2009), Pagination: 9-15
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Impact of Policy Shift on Elasticity of Substitution in Indian Non-Metallic Mineral Industry
S. Ganesan, R. Rajanbabu
Vol 39, No 12 (2009), Pagination: 16-22
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Consumer Beliefs and Attitudes towards Advertising Media:A Study of Indian Women
Kirti Dutta
Vol 39, No 12 (2009), Pagination: 23-28
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Ethical Values of Advertising in Print and Electronic Media (A Study on Fairness Products in Visakhapatnam City)
A. K. Mohideen
Vol 39, No 12 (2009), Pagination: 29-32
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Electronic Customer Relationship Management (E-CRM)
V. Sudhakar
Vol 39, No 12 (2009), Pagination: 33-39
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Factors Affecting Marketing Knowledge Sharing (MKS):The Case of Iranian Food and Auto Industries
Mohammed Reza Hamidizadeh, Shahriar Azizi
Vol 39, No 12 (2009), Pagination: 40-48
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Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District
P. R. Sumangala, Yallawwa Uppar
Vol 39, No 12 (2009), Pagination: 49-56
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Productive Efficiency of Milk Production in Tamil Nadu
M. Dhanabalan
Vol 39, No 12 (2009), Pagination: 57-61
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