Table of Contents
Vol 40, No 1 (2010)
Open Access
Subscription Access
Articles
| Brand Pruning - A Wisely Used Tool in the Marketers' Arsenal | ||
| Rajkumar Dasgupta, Harish Pareek | ||
| Vol 40, No 1 (2010), Pagination: 3-13 | ||
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| Customer Lifetime Model for the Magazine Publishing Industry | ||
| Kallol Basu | ||
| Vol 40, No 1 (2010), Pagination: 14-21 | ||
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| E-Learning Enhanced by Web 2 Technologies and Blackboard Services | ||
| Mathew Philip | ||
| Vol 40, No 1 (2010), Pagination: 22-27 | ||
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| Online Pricing: Art of Price War | ||
| Sumanjeet Singh, Minakshi Paliwal | ||
| Vol 40, No 1 (2010), Pagination: 28-33 | ||
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| Consumer Preferences towards Service Industry: A Factorial Study of Restaurants | ||
| Gaurav Jaiswal, Manita Matharu, Praveen Sahu | ||
| Vol 40, No 1 (2010), Pagination: 34-37 | ||
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| Consumer Behaviour in Rural Markets : A-B-C-D Paradigm and its Applications | ||
| Sakthivel Rani | ||
| Vol 40, No 1 (2010), Pagination: 38-48 | ||
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| Trust in Electronic Marketing | ||
| Kunal Gaurav | ||
| Vol 40, No 1 (2010), Pagination: 49-52 | ||
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| Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal | ||
| Pinaki Ranjan Bhattacharyya, Sourav Laha | ||
| Vol 40, No 1 (2010), Pagination: 53-60 | ||
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