Indian Journal of Marketing

Mergan Pharmaceutical's Customer-Driven Flight into the Future
Subroto Chatterjee
Vol 40, No 2 (2010), Pagination: 3-13
ABSTRACT |  PDF		Abstract Views: 169  |  PDF Views: 0

Multivariate Model for Forecasting the Wheat Prices in India
Rajashekhar Karjagi, Chiragra Chakrabarty, Raosaheb Mohite
Vol 40, No 2 (2010), Pagination: 14-16
ABSTRACT |  PDF		Abstract Views: 190  |  PDF Views: 0

From Darkness to a New Dawn: Journey of Rural Women - A Case Study on Mulukanoor Women's Mutually Aided Milk Producers' Cooperative Union Limited
M. Rajanikanth
Vol 40, No 2 (2010), Pagination: 17-22
ABSTRACT |  PDF		Abstract Views: 178  |  PDF Views: 0

Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)
Rakesh Premi
Vol 40, No 2 (2010), Pagination: 23-28
ABSTRACT |  PDF		Abstract Views: 179  |  PDF Views: 0

Challenge to Business-Changes in India's Marketing Environment
Rana Zehra Masood
Vol 40, No 2 (2010), Pagination: 29-34
ABSTRACT |  PDF		Abstract Views: 181  |  PDF Views: 0

Plasma TVs and Perceived Customer Benefits
Faraz Ahmad
Vol 40, No 2 (2010), Pagination: 35-40
ABSTRACT |  PDF		Abstract Views: 171  |  PDF Views: 0

A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India
Kedar Shukla, Amol Raut
Vol 40, No 2 (2010), Pagination: 41-48
ABSTRACT |  PDF		Abstract Views: 262  |  PDF Views: 0

Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets)
J. Lilly
Vol 40, No 2 (2010), Pagination: 49-55
ABSTRACT |  PDF		Abstract Views: 161  |  PDF Views: 0

Non-conventional MARCOM Strategy for Rural India
Sudhanshu Sekhar Kar, Sarat Kumar Sahoo
Vol 40, No 2 (2010), Pagination: 56-61
ABSTRACT |  PDF		Abstract Views: 174  |  PDF Views: 0