Table of Contents
Vol 40, No 3 (2010)
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Articles
Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions | ||
Mrinalini Pandey | ||
Vol 40, No 3 (2010), Pagination: 3-12 | ||
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Abstract Views: 134 | PDF Views: 0 |
Status of Supply Chain Management in Organized Vs Unorganized Retail | ||
Nityanand Singh | ||
Vol 40, No 3 (2010), Pagination: 13-23 | ||
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Abstract Views: 139 | PDF Views: 0 |
FDI - The Hijack of Indian Retail Market | ||
B. Kamaladevi | ||
Vol 40, No 3 (2010), Pagination: 24-30 | ||
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Abstract Views: 138 | PDF Views: 0 |
Private Brands and Store Loyalty: An Empirical Study in Noida | ||
Rushina Singhi, Dewyani Kawale | ||
Vol 40, No 3 (2010), Pagination: 31-41 | ||
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Abstract Views: 139 | PDF Views: 0 |
Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users | ||
V. Mallikarjuna, G. Krishna Mohan | ||
Vol 40, No 3 (2010), Pagination: 42-49 | ||
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Abstract Views: 146 | PDF Views: 0 |
Marketing and Business Strategies for Coping with the Global Financial Crisis | ||
C. Senthil Nathan | ||
Vol 40, No 3 (2010), Pagination: 50-56 | ||
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Abstract Views: 147 | PDF Views: 0 |
A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu | ||
A. Venkatachalam, M. Sivakumar | ||
Vol 40, No 3 (2010), Pagination: 57-62 | ||
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Abstract Views: 142 | PDF Views: 0 |