Table of Contents
Vol 40, No 3 (2010)
Open Access
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Articles
| Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions | ||
| Mrinalini Pandey | ||
| Vol 40, No 3 (2010), Pagination: 3-12 | ||
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| Status of Supply Chain Management in Organized Vs Unorganized Retail | ||
| Nityanand Singh | ||
| Vol 40, No 3 (2010), Pagination: 13-23 | ||
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| FDI - The Hijack of Indian Retail Market | ||
| B. Kamaladevi | ||
| Vol 40, No 3 (2010), Pagination: 24-30 | ||
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| Private Brands and Store Loyalty: An Empirical Study in Noida | ||
| Rushina Singhi, Dewyani Kawale | ||
| Vol 40, No 3 (2010), Pagination: 31-41 | ||
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| Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users | ||
| V. Mallikarjuna, G. Krishna Mohan | ||
| Vol 40, No 3 (2010), Pagination: 42-49 | ||
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| Marketing and Business Strategies for Coping with the Global Financial Crisis | ||
| C. Senthil Nathan | ||
| Vol 40, No 3 (2010), Pagination: 50-56 | ||
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| A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu | ||
| A. Venkatachalam, M. Sivakumar | ||
| Vol 40, No 3 (2010), Pagination: 57-62 | ||
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