Vol 40, No 6 (2010)

Table of Contents

Vol 40, No 6 (2010)

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Articles

Measuring Marketing Performance, Practices and Management Control Challenges
Keyur Thaker
 Vol 40, No 6 (2010), Pagination: 3-12
ABSTRACT |  PDF     Abstract Views: 168  |  PDF Views: 0
Paradigm of Electronic Customer Management
Bhargav Revankar, K. Shivashankar
 Vol 40, No 6 (2010), Pagination: 13-17
ABSTRACT |  PDF     Abstract Views: 175  |  PDF Views: 0
Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy
Sanjeev Gupta, Preeti Mehra
 Vol 40, No 6 (2010), Pagination: 18-23
ABSTRACT |  PDF     Abstract Views: 157  |  PDF Views: 0
The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market
Alireza Miremadi
 Vol 40, No 6 (2010), Pagination: 24-29
ABSTRACT |  PDF     Abstract Views: 201  |  PDF Views: 0
Experiential Marketing: A Conceptual Framework for Connecting with the Customers
Lakshmi Nair
 Vol 40, No 6 (2010), Pagination: 30-40
ABSTRACT |  PDF     Abstract Views: 153  |  PDF Views: 0
Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food)
Paul T. Mburu, Koketso Paulos
 Vol 40, No 6 (2010), Pagination: 41-49
ABSTRACT |  PDF     Abstract Views: 171  |  PDF Views: 0
Delighting the Customers' Senses - Key to Store Differentiation
Sadaf Siraj, Shyama Kumari
 Vol 40, No 6 (2010), Pagination: 50-57
ABSTRACT |  PDF     Abstract Views: 166  |  PDF Views: 0
Classical Wisdom and the In-ischolar_mains of Modern Advertising
Brajesh Kumar, Gouranga Patra
 Vol 40, No 6 (2010), Pagination: 58-65
ABSTRACT |  PDF     Abstract Views: 167  |  PDF Views: 0