Table of Contents
Vol 40, No 6 (2010)
Open Access
Subscription Access
Articles
Measuring Marketing Performance, Practices and Management Control Challenges | ||
Keyur Thaker | ||
Vol 40, No 6 (2010), Pagination: 3-12 | ||
ABSTRACT | PDF | Abstract Views: 168 | PDF Views: 0 |
Paradigm of Electronic Customer Management | ||
Bhargav Revankar, K. Shivashankar | ||
Vol 40, No 6 (2010), Pagination: 13-17 | ||
ABSTRACT | PDF | Abstract Views: 175 | PDF Views: 0 |
Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy | ||
Sanjeev Gupta, Preeti Mehra | ||
Vol 40, No 6 (2010), Pagination: 18-23 | ||
ABSTRACT | PDF | Abstract Views: 157 | PDF Views: 0 |
The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market | ||
Alireza Miremadi | ||
Vol 40, No 6 (2010), Pagination: 24-29 | ||
ABSTRACT | PDF | Abstract Views: 201 | PDF Views: 0 |
Experiential Marketing: A Conceptual Framework for Connecting with the Customers | ||
Lakshmi Nair | ||
Vol 40, No 6 (2010), Pagination: 30-40 | ||
ABSTRACT | PDF | Abstract Views: 153 | PDF Views: 0 |
Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food) | ||
Paul T. Mburu, Koketso Paulos | ||
Vol 40, No 6 (2010), Pagination: 41-49 | ||
ABSTRACT | PDF | Abstract Views: 171 | PDF Views: 0 |
Delighting the Customers' Senses - Key to Store Differentiation | ||
Sadaf Siraj, Shyama Kumari | ||
Vol 40, No 6 (2010), Pagination: 50-57 | ||
ABSTRACT | PDF | Abstract Views: 166 | PDF Views: 0 |
Classical Wisdom and the In-ischolar_mains of Modern Advertising | ||
Brajesh Kumar, Gouranga Patra | ||
Vol 40, No 6 (2010), Pagination: 58-65 | ||
ABSTRACT | PDF | Abstract Views: 167 | PDF Views: 0 |