Table of Contents
Vol 40, No 6 (2010)
Open Access
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Articles
| Measuring Marketing Performance, Practices and Management Control Challenges | ||
| Keyur Thaker | ||
| Vol 40, No 6 (2010), Pagination: 3-12 | ||
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| Paradigm of Electronic Customer Management | ||
| Bhargav Revankar, K. Shivashankar | ||
| Vol 40, No 6 (2010), Pagination: 13-17 | ||
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| Micro-Packs - A Key Tool of Fast Moving Consumer Goods Pull Strategy | ||
| Sanjeev Gupta, Preeti Mehra | ||
| Vol 40, No 6 (2010), Pagination: 18-23 | ||
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| The Practical Approach of Creating "Unique Selling Proposition" to Boost your Sales and Profits by Positioning your Company as the only Choice in the Market | ||
| Alireza Miremadi | ||
| Vol 40, No 6 (2010), Pagination: 24-29 | ||
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| Experiential Marketing: A Conceptual Framework for Connecting with the Customers | ||
| Lakshmi Nair | ||
| Vol 40, No 6 (2010), Pagination: 30-40 | ||
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| Acuity of In-Store Cooked Food Retailing (An Exploratory Study on Consumer Behavior on In-store Prepared Food) | ||
| Paul T. Mburu, Koketso Paulos | ||
| Vol 40, No 6 (2010), Pagination: 41-49 | ||
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| Delighting the Customers' Senses - Key to Store Differentiation | ||
| Sadaf Siraj, Shyama Kumari | ||
| Vol 40, No 6 (2010), Pagination: 50-57 | ||
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| Classical Wisdom and the In-ischolar_mains of Modern Advertising | ||
| Brajesh Kumar, Gouranga Patra | ||
| Vol 40, No 6 (2010), Pagination: 58-65 | ||
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