Table of Contents
Vol 40, No 7 (2010)
Open Access
Subscription Access
Articles
| Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation | ||
| Sandip Anand | ||
| Vol 40, No 7 (2010), Pagination: 3-7 | ||
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Abstract Views: 215 | PDF Views: 0 | |
| Reality Television Shows: Entertaining, Money Minting or Tantalizing? | ||
| Anagha Shukhre | ||
| Vol 40, No 7 (2010), Pagination: 8-20 | ||
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Abstract Views: 225 | PDF Views: 0 | |
| Online User Behaviour in Delhi - A Factor Analysis | ||
| A. Sajeevan Rao, Mokhalles Mohd Mehdi | ||
| Vol 40, No 7 (2010), Pagination: 21-29 | ||
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Abstract Views: 235 | PDF Views: 0 | |
| Marketing Strategies in the Indian Soft Drinks Industry - A Case Study of Pepsico and Coca-Cola Limited | ||
| M. K. Gupta, Sreelata Neelesh | ||
| Vol 40, No 7 (2010), Pagination: 30-38 | ||
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Abstract Views: 318 | PDF Views: 0 | |
| A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh | ||
| Ataur Rahman | ||
| Vol 40, No 7 (2010), Pagination: 39-46 | ||
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Abstract Views: 223 | PDF Views: 0 | |
| Go Rural!! Hinterland - Challenges, Insights, Opportunities and Strategies | ||
| Vinod S. Gaikwad | ||
| Vol 40, No 7 (2010), Pagination: 47-56 | ||
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Abstract Views: 222 | PDF Views: 0 | |
| Experiential Marketing - Exploring New Horizons | ||
| Vaishalli Nikalje, M. Guruprasad | ||
| Vol 40, No 7 (2010), Pagination: 57-62 | ||
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Abstract Views: 205 | PDF Views: 0 | |