Vol 41, No 1 (2011)

Table of Contents

Vol 41, No 1 (2011)

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Articles

Globalizing Chinese Brands: Perspectives and Strategy Implications
Inder P. Khera
 Vol 41, No 1 (2011), Pagination: 3-8
ABSTRACT |  PDF     Abstract Views: 175  |  PDF Views: 0
An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market
Garima Malik
 Vol 41, No 1 (2011), Pagination: 9-17
ABSTRACT |  PDF     Abstract Views: 181  |  PDF Views: 0
Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions
Bhawesh T. Sawant, Paramita Banerjee Sawant
 Vol 41, No 1 (2011), Pagination: 18-25
ABSTRACT |  PDF     Abstract Views: 203  |  PDF Views: 0
Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State
Asit Ranjan Satpathy, Upendra Nath Sahu
 Vol 41, No 1 (2011), Pagination: 26-35
ABSTRACT |  PDF     Abstract Views: 180  |  PDF Views: 0
Marketing in Politics: Case of Congress and Bharatiya Janata Party
Prasad Begde
 Vol 41, No 1 (2011), Pagination: 36-42
ABSTRACT |  PDF     Abstract Views: 157  |  PDF Views: 0
Developing Global Competency-Challenges and Opportunities
D. Subramaniam, K. Shyama Sundar
 Vol 41, No 1 (2011), Pagination: 43-46
ABSTRACT |  PDF     Abstract Views: 162  |  PDF Views: 0
Marketing of Poultry Eggs-New Issues and Competitive Challenges
P. Srinivasa Reddy, Y. Venu Gopala Rao
 Vol 41, No 1 (2011), Pagination: 47-55
ABSTRACT |  PDF     Abstract Views: 184  |  PDF Views: 0
Wal-Mart:Can it Succeed in India?
Komal Chopra
 Vol 41, No 1 (2011), Pagination: 56-61
ABSTRACT |  PDF     Abstract Views: 258  |  PDF Views: 0