Table of Contents
Vol 41, No 1 (2011)
Open Access
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Articles
| Globalizing Chinese Brands: Perspectives and Strategy Implications | ||
| Inder P. Khera | ||
| Vol 41, No 1 (2011), Pagination: 3-8 | ||
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| An Empirical Study on Sales Promotion of Dabur India Limited in Indian Rural Market | ||
| Garima Malik | ||
| Vol 41, No 1 (2011), Pagination: 9-17 | ||
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| Commercialization of Fishery and Aquaculture Products in India-Problems and Solutions | ||
| Bhawesh T. Sawant, Paramita Banerjee Sawant | ||
| Vol 41, No 1 (2011), Pagination: 18-25 | ||
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| Sabai Grass Marketing:The Prime Need for Rural Innovation and Economic Development of Tribal Community in the Mayurbhanj District of Orissa State | ||
| Asit Ranjan Satpathy, Upendra Nath Sahu | ||
| Vol 41, No 1 (2011), Pagination: 26-35 | ||
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| Marketing in Politics: Case of Congress and Bharatiya Janata Party | ||
| Prasad Begde | ||
| Vol 41, No 1 (2011), Pagination: 36-42 | ||
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| Developing Global Competency-Challenges and Opportunities | ||
| D. Subramaniam, K. Shyama Sundar | ||
| Vol 41, No 1 (2011), Pagination: 43-46 | ||
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| Marketing of Poultry Eggs-New Issues and Competitive Challenges | ||
| P. Srinivasa Reddy, Y. Venu Gopala Rao | ||
| Vol 41, No 1 (2011), Pagination: 47-55 | ||
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| Wal-Mart:Can it Succeed in India? | ||
| Komal Chopra | ||
| Vol 41, No 1 (2011), Pagination: 56-61 | ||
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