Table of Contents
Vol 41, No 2 (2011)
Open Access
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Articles
| A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu | ||
| A. Ananth, A. Arulraj | ||
| Vol 41, No 2 (2011), Pagination: 3-14 | ||
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| Recent Trends and Outlook in the International Sugar Industry | ||
| C. Muthaiya | ||
| Vol 41, No 2 (2011), Pagination: 15-22 | ||
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| Realigning Distribution Strategies for Effective Marketing Operations of a Business:An Empirical Study Based on Tropicana | ||
| Suman Kumar Dawn | ||
| Vol 41, No 2 (2011), Pagination: 23-31 | ||
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| An Empirical Study to Find the Gaps in Call Coverage and its Impact on Sales Performance | ||
| Sunil Gupta | ||
| Vol 41, No 2 (2011), Pagination: 32-38 | ||
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| Conceptual Framework of Mobile Marketing:Spamming the Consumer around the World | ||
| R. Sivarethina Mohan, P. Aranganathan | ||
| Vol 41, No 2 (2011), Pagination: 39-45 | ||
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| A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption | ||
| Prema C. | ||
| Vol 41, No 2 (2011), Pagination: 46-53 | ||
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| The Private Label (Brand):Retailers' Value Proposition and Strategic Tool of Differentiation | ||
| Pravin Pandurand Patil, Vidyadhar Vedak | ||
| Vol 41, No 2 (2011), Pagination: 54-60 | ||
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