Vol 41, No 2 (2011)

Table of Contents

Vol 41, No 2 (2011)

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Articles

A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu
A. Ananth, A. Arulraj
 Vol 41, No 2 (2011), Pagination: 3-14
ABSTRACT |  PDF     Abstract Views: 177  |  PDF Views: 0
Recent Trends and Outlook in the International Sugar Industry
C. Muthaiya
 Vol 41, No 2 (2011), Pagination: 15-22
ABSTRACT |  PDF     Abstract Views: 173  |  PDF Views: 0
Realigning Distribution Strategies for Effective Marketing Operations of a Business:An Empirical Study Based on Tropicana
Suman Kumar Dawn
 Vol 41, No 2 (2011), Pagination: 23-31
ABSTRACT |  PDF     Abstract Views: 174  |  PDF Views: 0
An Empirical Study to Find the Gaps in Call Coverage and its Impact on Sales Performance
Sunil Gupta
 Vol 41, No 2 (2011), Pagination: 32-38
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 0
Conceptual Framework of Mobile Marketing:Spamming the Consumer around the World
R. Sivarethina Mohan, P. Aranganathan
 Vol 41, No 2 (2011), Pagination: 39-45
ABSTRACT |  PDF     Abstract Views: 175  |  PDF Views: 0
A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption
Prema C.
 Vol 41, No 2 (2011), Pagination: 46-53
ABSTRACT |  PDF     Abstract Views: 268  |  PDF Views: 0
The Private Label (Brand):Retailers' Value Proposition and Strategic Tool of Differentiation
Pravin Pandurand Patil, Vidyadhar Vedak
 Vol 41, No 2 (2011), Pagination: 54-60
ABSTRACT |  PDF     Abstract Views: 177  |  PDF Views: 0