Table of Contents
Vol 41, No 5 (2011)
Open Access
Subscription Access
Articles
| Export Marketing of Tea via the Internet | ||
| P. G. Ramanujam, B. V. R. Naidu | ||
| Vol 41, No 5 (2011), Pagination: 3-9 | ||
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| Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab | ||
| Maninder Singh, Kuldip Kaur | ||
| Vol 41, No 5 (2011), Pagination: 10-19 | ||
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| Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh | ||
| V. Narasimha Rao, A. V. V. Siva Prasad | ||
| Vol 41, No 5 (2011), Pagination: 20-30 | ||
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| Predicting Factors Influencing Purchase of Aashirvaad Brand Using Logistic Regression | ||
| Arunmozhi Ramaiyan | ||
| Vol 41, No 5 (2011), Pagination: 31-38 | ||
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| Customer Satisfaction with Mobile Phone Operators: An Exploratory Study in Kuala Lumpur, Malaysia | ||
| Zainurin Bin Dahari, Muhammad Sabbir Rahman, S. M. Ferdous Azam | ||
| Vol 41, No 5 (2011), Pagination: 39-47 | ||
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| A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam | ||
| Brajesh Kumar, Mintu Gogoi | ||
| Vol 41, No 5 (2011), Pagination: 48-52 | ||
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| To Identify the Prominent Factors of Shopping Mall Behaviour: A Factor Analysis Approach | ||
| Shailesh K. Kaushal, Sanjay Medhavi | ||
| Vol 41, No 5 (2011), Pagination: 53-64 | ||
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