Table of Contents
Vol 41, No 6 (2011)
Open Access
Subscription Access
Articles
| Does Credit Card Usage Enhance Defaults among Compulsive Buyers? | ||
| Joji Alex, P. T. Raveendran | ||
| Vol 41, No 6 (2011), Pagination: 3-12 | ||
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| Market Competence of BSNL in the Present Dynamic Telecom World | ||
| Amulya M., Anand D. | ||
| Vol 41, No 6 (2011), Pagination: 13-21 | ||
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| Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision | ||
| Abhigyan Bhattacharjee | ||
| Vol 41, No 6 (2011), Pagination: 22-28 | ||
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| Increasing Role of Children in Family Purchase Decisions | ||
| Prashant Tripathi, A. Sengupta | ||
| Vol 41, No 6 (2011), Pagination: 29-35 | ||
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| Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub | ||
| Ritu Gupta | ||
| Vol 41, No 6 (2011), Pagination: 36-41 | ||
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| A Study on Consumer Perception - A Case Study for Laptops | ||
| P. V. Ranjith, Ela Goyal | ||
| Vol 41, No 6 (2011), Pagination: 42-54 | ||
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| Rebranding - A Boon to Survive | ||
| Harvinder Singh, Dharamveer | ||
| Vol 41, No 6 (2011), Pagination: 55-60 | ||
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