Table of Contents
Vol 41, No 7 (2011)
Open Access
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Articles
| Effect of Absurdity in Advertising on Brand Recall | ||
| Purva Kansal, Himanshu R. sharma | ||
| Vol 41, No 7 (2011), Pagination: 3-8 | ||
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Abstract Views: 164 | PDF Views: 0 | |
| Agricultural Rural Marketing in India | ||
| P. K. Dutta | ||
| Vol 41, No 7 (2011), Pagination: 9-19 | ||
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Abstract Views: 439 | PDF Views: 0 | |
| Subhiksha: A Battle for Survival | ||
| Sumedha Kalia, Rishi Kalia | ||
| Vol 41, No 7 (2011), Pagination: 20-24 | ||
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| Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study | ||
| Gopal Das | ||
| Vol 41, No 7 (2011), Pagination: 25-35 | ||
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| Economics of Ecotourism: A Study on Orissa | ||
| Nihar Mohapatra | ||
| Vol 41, No 7 (2011), Pagination: 36-42 | ||
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| World Wide Dairy Development - At a Glance | ||
| P. Kalaiselvi, M. Somasundaram | ||
| Vol 41, No 7 (2011), Pagination: 43-50 | ||
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| Customer Loyalty Programs and Marketing Strategies | ||
| H. N. Ramesh | ||
| Vol 41, No 7 (2011), Pagination: 51-56 | ||
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Abstract Views: 179 | PDF Views: 0 | |
| A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District | ||
| N. Kathirvel | ||
| Vol 41, No 7 (2011), Pagination: 57-64 | ||
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Abstract Views: 255 | PDF Views: 0 | |