Table of Contents
Vol 41, No 9 (2011)
Open Access
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Articles
| International Brands & The Indian Consumer: A Study of Critical Success Factors with Special Focus on Select FMCG Brands | ||
| Sharif Memon | ||
| Vol 41, No 9 (2011), Pagination: 4-15 | ||
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| Women Entrepreneurs and the Pricing Dilemma | ||
| Moli P. Koshy, Mary Joseph | ||
| Vol 41, No 9 (2011), Pagination: 16-22 | ||
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| Assessment of Influence of Materialistic Values on Consumption Innovativeness | ||
| Manit Mishra | ||
| Vol 41, No 9 (2011), Pagination: 23-30 | ||
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| Forecasting the Ensuing Impact of 3G on Business Practices in India: An Exploratory Analysis | ||
| Amalesh Sharma, Sourav Bikash Borah | ||
| Vol 41, No 9 (2011), Pagination: 31-37 | ||
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| Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs) | ||
| Rakshita Puranik | ||
| Vol 41, No 9 (2011), Pagination: 38-44 | ||
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| The Structured Frame of Category Management for Optimization of Retail Business | ||
| Md. Sanuwar Rashid | ||
| Vol 41, No 9 (2011), Pagination: 45-54 | ||
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| A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector | ||
| Sandhya Joshi | ||
| Vol 41, No 9 (2011), Pagination: 55-61 | ||
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| Strategy of Advertising Agencies in India for Evaluating Advertising Effectiveness across Experience | ||
| Yashmin Sofat | ||
| Vol 41, No 9 (2011), Pagination: 62-72 | ||
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| Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years | ||
| S. Ramesh Kumar | ||
| Vol 41, No 9 (2011), Pagination: 73-78 | ||
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| The '4 As' of Rural Marketing Mix | ||
| Pallavi | ||
| Vol 41, No 9 (2011), Pagination: 79-84 | ||
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