Table of Contents
Vol 41, No 11 (2011)
Open Access
Subscription Access
Articles
| Apparel Retail Outlet Selection: Influence of Service Levels in Goa | ||
| Mathala Juliet Gupta, Chetan V. Hiremath | ||
| Vol 41, No 11 (2011), Pagination: 4-14 | ||
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| A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study | ||
| Bernadette D'Silva, Stephen D'Silva, Roshni Subodhkumar Bhuptani | ||
| Vol 41, No 11 (2011), Pagination: 15-22 | ||
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| Fast Food Purchase Behaviour in Botswana: An Exploratory Study | ||
| Rina Makgosa, Nchenesi Mabalane | ||
| Vol 41, No 11 (2011), Pagination: 23-30 | ||
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| An Empirical Investigation in Delivering Quality Healthcare Services to Patients | ||
| Parvez A. Mir | ||
| Vol 41, No 11 (2011), Pagination: 31-37 | ||
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Abstract Views: 191 | PDF Views: 0 | |
| Marketing of Tourism Products in Karnataka: Policy Implications | ||
| H. Ramakrishna | ||
| Vol 41, No 11 (2011), Pagination: 38-45 | ||
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Abstract Views: 179 | PDF Views: 0 | |
| Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster | ||
| V. K. Shruthi, T. S. Devaraja | ||
| Vol 41, No 11 (2011), Pagination: 46-53 | ||
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Abstract Views: 185 | PDF Views: 0 | |
| Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study | ||
| G. Ramesh | ||
| Vol 41, No 11 (2011), Pagination: 54-64 | ||
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Abstract Views: 188 | PDF Views: 0 | |