Table of Contents
Vol 41, No 12 (2011)
Open Access
Subscription Access
Articles
| Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns | ||
| Ankita Mendiratta, Vinayak Mehta | ||
| Vol 41, No 12 (2011), Pagination: 4-10 | ||
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| A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu | ||
| V. Ramanathan, K. Hari | ||
| Vol 41, No 12 (2011), Pagination: 11-23 | ||
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| A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu | ||
| P. Anandaraj, V. Chinniah | ||
| Vol 41, No 12 (2011), Pagination: 24-30 | ||
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| Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation | ||
| Neetu Andotra, Vipul Chalotra | ||
| Vol 41, No 12 (2011), Pagination: 31-38 | ||
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| Moments of Truth: An Empirical Analysis of Indian Consumers | ||
| Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra | ||
| Vol 41, No 12 (2011), Pagination: 39-51 | ||
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Abstract Views: 249 | PDF Views: 0 | |
| A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products | ||
| M. Nasrin Sulthana, M. Sakthivel Murugan | ||
| Vol 41, No 12 (2011), Pagination: 52-60 | ||
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Abstract Views: 275 | PDF Views: 0 | |