Table of Contents
Vol 42, No 1 (2012)
Open Access
Subscription Access
Articles
| A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience | ||
| Subrabhi Goyal, Prantik Ray | ||
| Vol 42, No 1 (2012), Pagination: 4-10 | ||
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| Leisure, Social Networking and Mass Media: The Evolving Confluence | ||
| Satya S. | ||
| Vol 42, No 1 (2012), Pagination: 11-16 | ||
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| Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets | ||
| Pravin Kumar Bhoyar, Asha Nagendra | ||
| Vol 42, No 1 (2012), Pagination: 17-22 | ||
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| Amul: Evolution of an International Brand | ||
| A. K. Asthana | ||
| Vol 42, No 1 (2012), Pagination: 23-28 | ||
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| Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times | ||
| Ray Titus | ||
| Vol 42, No 1 (2012), Pagination: 29-35 | ||
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| Pester Power: The Strategic Use of Child Model in Advertising | ||
| Srabani Roy Maiti | ||
| Vol 42, No 1 (2012), Pagination: 36-45 | ||
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| A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks | ||
| Aashish Shashikant Jani | ||
| Vol 42, No 1 (2012), Pagination: 46-58 | ||
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Book Review
| Rural Marketing: Text and Cases | ||
| Sandeep Agarwal | ||
| Vol 42, No 1 (2012), Pagination: 59-61 | ||
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