Table of Contents
Vol 42, No 2 (2012)
Open Access
Subscription Access
Articles
| Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern? | ||
| Ramaswami Venkatesh | ||
| Vol 42, No 2 (2012), Pagination: 4-7 | ||
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| Marketing Strategies of Car Makers in the Pre-Owned Car Market in India | ||
| B Shafiulla | ||
| Vol 42, No 2 (2012), Pagination: 8-16 | ||
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| Impact of Celebrity Endorsements on Brand Image | ||
| Debiprasad Mukherjee | ||
| Vol 42, No 2 (2012), Pagination: 17-26 | ||
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| Consumer Behavior Regarding Durable Goods | ||
| Ramachandran Azhagaiah, Eganathan Ezhilarasi | ||
| Vol 42, No 2 (2012), Pagination: 27-39 | ||
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| To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets) | ||
| Ruchi Malik | ||
| Vol 42, No 2 (2012), Pagination: 40-50 | ||
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| A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana | ||
| Manju Malik | ||
| Vol 42, No 2 (2012), Pagination: 51-60 | ||
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Abstract Views: 185 | PDF Views: 0 | |