Table of Contents
Vol 42, No 3 (2012)
Open Access
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Articles
| The Business of Emotions | ||
| Divya Soni | ||
| Vol 42, No 3 (2012), Pagination: 4-8 | ||
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| A Study on Distribution Strategies of Steel Manufacturers in India | ||
| Shailendra Dasari | ||
| Vol 42, No 3 (2012), Pagination: 9-14 | ||
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| Significance of Branding in Industrial Marketing | ||
| Sumesh Raizada | ||
| Vol 42, No 3 (2012), Pagination: 15-21 | ||
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| Transforming Indian Agriculture through Agripreneurs | ||
| Inderpreet Kaur Kular, Amanpreet Singh Brar | ||
| Vol 42, No 3 (2012), Pagination: 22-29 | ||
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| Marketing of Grapes in Tamil Nadu: A Case of Coimbatore District | ||
| G. Suresh, S. Krishna Murthy | ||
| Vol 42, No 3 (2012), Pagination: 30-36 | ||
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| Product Strategies and Advertising in Small Firms: A Study of Punjab Units | ||
| Raj Kumar Gautam | ||
| Vol 42, No 3 (2012), Pagination: 37-45 | ||
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| A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India | ||
| Seema S. Shenoy, A. H. Sequeira, Devaraj K. | ||
| Vol 42, No 3 (2012), Pagination: 46-50 | ||
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| Understanding of TV Ads amongst Urban Children | ||
| Amardeep Kaur Ahluwalia, Raghbir Singh | ||
| Vol 42, No 3 (2012), Pagination: 51-60 | ||
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