Table of Contents
Vol 42, No 4 (2012)
Open Access
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Articles
| Marketing Paradigms for Rural India | ||
| Thomas T. Thomas | ||
| Vol 42, No 4 (2012), Pagination: 4-9 | ||
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| The Effect of Strategic Orientation on Market Performance of Hotels: Empirical Evidence from the Saudi Arabia Hospitality Industry | ||
| Udjo Eseroghene Franklin, Amer Hani Al-Kassem | ||
| Vol 42, No 4 (2012), Pagination: 10-15 | ||
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| "Subhiksha": The Saga of the Rise and Fall of India's Sam | ||
| Sathyanarayanan R. S. | ||
| Vol 42, No 4 (2012), Pagination: 16-23 | ||
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| An Empirical Study of Goan Students' Behaviour towards Advertisements | ||
| Juao C. Costa | ||
| Vol 42, No 4 (2012), Pagination: 24-34 | ||
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| Analysis of Strategic Decision of Product Line Extension by IFFCO Using the BCG Model | ||
| A. K. Asthana | ||
| Vol 42, No 4 (2012), Pagination: 35-41 | ||
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| Application of Market Basket Analysis to Understand Students' Career Options: A Study on Management under Graduate Students at IU, Mizoram | ||
| Mrinmoy Bhattacharjee, Pranjal Kalita | ||
| Vol 42, No 4 (2012), Pagination: 42-49 | ||
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| Segmental Variations in Fish Consumption Behaviour: A Case Study of Sonitpur District of Assam | ||
| Chandan Goswami, Pradip C. Bhuyan | ||
| Vol 42, No 4 (2012), Pagination: 50-57 | ||
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Abstract Views: 116 | PDF Views: 0 | |
| Maggi Noodles: Magic of the 2-Minute Campaign | ||
| Rajni Kamboj | ||
| Vol 42, No 4 (2012), Pagination: 58-65 | ||
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Abstract Views: 114 | PDF Views: 0 | |