Table of Contents
Vol 42, No 6 (2012)
Open Access
Subscription Access
Articles
| Purchase Decision of Life Insurance Policyholders: An Outlook | ||
| K. Rajeswari, S. Kartheeswari | ||
| Vol 42, No 6 (2012), Pagination: 4-14 | ||
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| Coffee Market Liberalization and Private Sector Performance in Tanzania | ||
| Agnes Godfrey Mwakaje | ||
| Vol 42, No 6 (2012), Pagination: 15-22 | ||
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| A Study of the Role & effectiveness of Celebrities in Advertisements | ||
| Virendra Chavda | ||
| Vol 42, No 6 (2012), Pagination: 23-36 | ||
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| A Study on the Effectiveness of Internet Advertisements | ||
| Vinita Srivastava, Sanjeev Kumar Mishra | ||
| Vol 42, No 6 (2012), Pagination: 37-46 | ||
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| Hospital Advertising: Myth or Reality? | ||
| Soumik Gangopadhyay, Parimalendu Bandopadhyay | ||
| Vol 42, No 6 (2012), Pagination: 47-52 | ||
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| Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India | ||
| P. K. Agarwal, Pradeep Kumar, Swati Gupta | ||
| Vol 42, No 6 (2012), Pagination: 53-61 | ||
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