Table of Contents
Vol 42, No 7 (2012)
Open Access
Subscription Access
Articles
| Malabar Cements Limited: A Successful Employer in the Indian Cement Industry | ||
| G. Sivaramakrishnan, Mohammad Sulaiman I. | ||
| Vol 42, No 7 (2012), Pagination: 4-14 | ||
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| Problems and Prospects of Catering Services: A Case Study of Sangli City | ||
| Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti | ||
| Vol 42, No 7 (2012), Pagination: 15-22 | ||
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| Determining Subscribers' Attitude towards and Satisfaction from Airtel and Citycell: An Empirical Assessment of the Martin Fishbein Multiattribute Model | ||
| Syed Habib Anwar Pasha, Muhammad Rehan Masoom | ||
| Vol 42, No 7 (2012), Pagination: 23-35 | ||
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| An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach | ||
| Shakti Prakash, Meenu Kumar, Gyan Prakash | ||
| Vol 42, No 7 (2012), Pagination: 36-44 | ||
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| Market Response to Deregulation of Swedish Pharmacies: An Empirical Study on Consumers' Opinion in Stockholm City | ||
| Arup K. Baishya | ||
| Vol 42, No 7 (2012), Pagination: 45-53 | ||
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| A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi | ||
| Monika Sharma | ||
| Vol 42, No 7 (2012), Pagination: 54-62 | ||
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