Table of Contents
Vol 42, No 9 (2012)
Open Access
Subscription Access
Articles
| Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing? | ||
| A. Shivakanth Shetty | ||
| Vol 42, No 9 (2012), Pagination: 4-12 | ||
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| Managing Customer Relations through Online Banking | ||
| Vinay Kumar Nagu | ||
| Vol 42, No 9 (2012), Pagination: 13-18 | ||
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| Role of Gender in Consumers' Response to Fear Appeal Advertisements | ||
| S. Ajit, V. Joseph Paul Raj | ||
| Vol 42, No 9 (2012), Pagination: 19-24 | ||
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| Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools | ||
| U. Devi Prasad, S. Madhavi | ||
| Vol 42, No 9 (2012), Pagination: 25-30 | ||
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| Impact of Shopping Malls on the Unorganized Retail Sector: A Case Study of Mangalore Region | ||
| Ajaz Ahmed, Sureshramana Mayya | ||
| Vol 42, No 9 (2012), Pagination: 31-40 | ||
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| The Rise of New Media and Product Promotion: Exploring the Potential of Online Media in Advertising the Services Provided by Major Telecommunications Service Providers in India | ||
| Kulveen Trehan | ||
| Vol 42, No 9 (2012), Pagination: 41-51 | ||
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| Impact of Store Size on Impulse Purchasing Behaviour of Respondents: A Study with Reference to Coimbatore, Tamil Nadu | ||
| R. Palaniswamy, S. Dinesh Kumar, N. Selvakumar | ||
| Vol 42, No 9 (2012), Pagination: 52-59 | ||
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Abstract Views: 218 | PDF Views: 0 | |