Table of Contents
Vol 42, No 10 (2012)
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Articles
A Study on Online Discount Couponing Industry in India | ||
Samik Shome, Aindrila Roy | ||
Vol 42, No 10 (2012), Pagination: 4-10 | ||
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Abstract Views: 149 | PDF Views: 0 |
Brand Personality: Antecedents and Consequences | ||
Amina Merabet, Abderrezzak Benhabib | ||
Vol 42, No 10 (2012), Pagination: 11-21 | ||
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Abstract Views: 141 | PDF Views: 0 |
Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu | ||
S. Saravanan | ||
Vol 42, No 10 (2012), Pagination: 22-30 | ||
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Abstract Views: 152 | PDF Views: 0 |
Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata | ||
Supriya Biswas | ||
Vol 42, No 10 (2012), Pagination: 31-40 | ||
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Abstract Views: 128 | PDF Views: 0 |
Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students | ||
Devi Prasad Dash, Shamim Akhtar | ||
Vol 42, No 10 (2012), Pagination: 41-52 | ||
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Abstract Views: 141 | PDF Views: 0 |
Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram | ||
Laldinliana | ||
Vol 42, No 10 (2012), Pagination: 53-59 | ||
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Abstract Views: 139 | PDF Views: 0 |