Table of Contents
Vol 42, No 10 (2012)
Open Access
Subscription Access
Articles
| A Study on Online Discount Couponing Industry in India | ||
| Samik Shome, Aindrila Roy | ||
| Vol 42, No 10 (2012), Pagination: 4-10 | ||
ABSTRACT |
PDF
|
Abstract Views: 192 | PDF Views: 0 | |
| Brand Personality: Antecedents and Consequences | ||
| Amina Merabet, Abderrezzak Benhabib | ||
| Vol 42, No 10 (2012), Pagination: 11-21 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 188 | PDF Views: 0 | |
| Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu | ||
| S. Saravanan | ||
| Vol 42, No 10 (2012), Pagination: 22-30 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 199 | PDF Views: 0 | |
| Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata | ||
| Supriya Biswas | ||
| Vol 42, No 10 (2012), Pagination: 31-40 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 167 | PDF Views: 0 | |
| Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students | ||
| Devi Prasad Dash, Shamim Akhtar | ||
| Vol 42, No 10 (2012), Pagination: 41-52 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 200 | PDF Views: 0 | |
| Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram | ||
| Laldinliana | ||
| Vol 42, No 10 (2012), Pagination: 53-59 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 178 | PDF Views: 0 | |