Table of Contents
Vol 42, No 11 (2012)
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Articles
Green Marketing in India: Some Eco-Issues | ||
H. Ramakrishna | ||
Vol 42, No 11 (2012), Pagination: 5-15 | ||
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Abstract Views: 142 | PDF Views: 0 |
Cultural Values as Advertisement Themes in International and Indian Advertising | ||
Sunil Barthwal, N. L. Gupta | ||
Vol 42, No 11 (2012), Pagination: 16-21 | ||
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Abstract Views: 144 | PDF Views: 0 |
Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox | ||
Padmakali Banerjee, Prabuddha Banerjee | ||
Vol 42, No 11 (2012), Pagination: 22-29 | ||
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Abstract Views: 149 | PDF Views: 0 |
Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products | ||
Paragi Kuntal Shah, Bijal Nishant Mehta | ||
Vol 42, No 11 (2012), Pagination: 30-37 | ||
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Abstract Views: 148 | PDF Views: 0 |
Marketing Cost of Wheat at Different Marketing Places in Haryana | ||
Anita Dagar, Sandeep Kumar | ||
Vol 42, No 11 (2012), Pagination: 38-45 | ||
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Female Adolescents and Young Adult Consumers' Affinity for Online Flash Sales Concept in India: A Triangulation Approach | ||
Deblina Saha Vashishta, Shilpa Santosh Chadichal | ||
Vol 42, No 11 (2012), Pagination: 46-58 | ||
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Abstract Views: 143 | PDF Views: 0 |