Table of Contents
Vol 42, No 11 (2012)
Open Access
Subscription Access
Articles
| Green Marketing in India: Some Eco-Issues | ||
| H. Ramakrishna | ||
| Vol 42, No 11 (2012), Pagination: 5-15 | ||
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| Cultural Values as Advertisement Themes in International and Indian Advertising | ||
| Sunil Barthwal, N. L. Gupta | ||
| Vol 42, No 11 (2012), Pagination: 16-21 | ||
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| Deciphering Assorted Findings on Marketer Transgression Linked to Service Recovery Paradox | ||
| Padmakali Banerjee, Prabuddha Banerjee | ||
| Vol 42, No 11 (2012), Pagination: 22-29 | ||
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| Effect of Sales Promotions and their Availability on Consumers' Buying Behaviour: A Perspective on Personal Hygiene Products | ||
| Paragi Kuntal Shah, Bijal Nishant Mehta | ||
| Vol 42, No 11 (2012), Pagination: 30-37 | ||
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| Marketing Cost of Wheat at Different Marketing Places in Haryana | ||
| Anita Dagar, Sandeep Kumar | ||
| Vol 42, No 11 (2012), Pagination: 38-45 | ||
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| Female Adolescents and Young Adult Consumers' Affinity for Online Flash Sales Concept in India: A Triangulation Approach | ||
| Deblina Saha Vashishta, Shilpa Santosh Chadichal | ||
| Vol 42, No 11 (2012), Pagination: 46-58 | ||
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