Table of Contents
Vol 43, No 2 (2013)
Open Access
Subscription Access
Articles
Brand Equity and Business Performance: Towards a Conceptual Framework | ||
Bijuna C. Mohan, A. H. Sequeira | ||
DOI:10.17010/ijom/2013/v43/i2/34047 , Vol 43, No 2 (2013), Pagination: 5-10 | ||
ABSTRACT | PDF | Abstract Views: 207 | PDF Views: 0 |
Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars | ||
Balakrishnan Menon, Jagathy Raj V. P. | ||
DOI:10.17010/ijom/2013/v43/i2/34048 , Vol 43, No 2 (2013), Pagination: 11-26 | ||
ABSTRACT | PDF | Abstract Views: 207 | PDF Views: 0 |
Modeling Store Characteristics as Antecedents of Impulse Purchase | ||
Ramesh Kumar Chaturvedi | ||
DOI:10.17010/ijom/2013/v43/i2/34049 , Vol 43, No 2 (2013), Pagination: 27-36 | ||
ABSTRACT | PDF | Abstract Views: 196 | PDF Views: 0 |
Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand | ||
Surabhi Singh | ||
DOI:10.17010/ijom/2013/v43/i2/34050 , Vol 43, No 2 (2013), Pagination: 37-49 | ||
ABSTRACT | PDF | Abstract Views: 248 | PDF Views: 0 |
Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study | ||
Soumya Kanta Dwibedy | ||
DOI:10.17010/ijom/2013/v43/i2/34051 , Vol 43, No 2 (2013), Pagination: 50-56 | ||
ABSTRACT | PDF | Abstract Views: 210 | PDF Views: 0 |
Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products | ||
Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla | ||
DOI:10.17010/ijom/2013/v43/i2/34052 , Vol 43, No 2 (2013), Pagination: 57-62 | ||
ABSTRACT | PDF | Abstract Views: 194 | PDF Views: 0 |