Table of Contents
Vol 43, No 2 (2013)
Open Access
Subscription Access
Articles
| Brand Equity and Business Performance: Towards a Conceptual Framework | ||
| Bijuna C. Mohan, A. H. Sequeira | ||
| DOI:10.17010/ijom/2013/v43/i2/34047 , Vol 43, No 2 (2013), Pagination: 5-10 | ||
ABSTRACT |
PDF
|
Abstract Views: 212 | PDF Views: 0 | |
| Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars | ||
| Balakrishnan Menon, Jagathy Raj V. P. | ||
| DOI:10.17010/ijom/2013/v43/i2/34048 , Vol 43, No 2 (2013), Pagination: 11-26 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 213 | PDF Views: 0 | |
| Modeling Store Characteristics as Antecedents of Impulse Purchase | ||
| Ramesh Kumar Chaturvedi | ||
| DOI:10.17010/ijom/2013/v43/i2/34049 , Vol 43, No 2 (2013), Pagination: 27-36 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 199 | PDF Views: 0 | |
| Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand | ||
| Surabhi Singh | ||
| DOI:10.17010/ijom/2013/v43/i2/34050 , Vol 43, No 2 (2013), Pagination: 37-49 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 252 | PDF Views: 0 | |
| Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study | ||
| Soumya Kanta Dwibedy | ||
| DOI:10.17010/ijom/2013/v43/i2/34051 , Vol 43, No 2 (2013), Pagination: 50-56 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 212 | PDF Views: 0 | |
| Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products | ||
| Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla | ||
| DOI:10.17010/ijom/2013/v43/i2/34052 , Vol 43, No 2 (2013), Pagination: 57-62 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 199 | PDF Views: 0 | |