Table of Contents
Vol 43, No 3 (2013)
Open Access
Subscription Access
Articles
| Measuring Customer Based Brand Equity Using Aaker's Model | ||
| R. Shashikala, A. M. Suresh | ||
| DOI:10.17010/ijom/2013/v43/i3/36366 , Vol 43, No 3 (2013), Pagination: 5-13 | ||
ABSTRACT |
PDF
|
Abstract Views: 174 | PDF Views: 0 | |
| Role of Music on Perceived Price in Retail Stores | ||
| R. K. Srivastava | ||
| DOI:10.17010/ijom/2013/v43/i3/36367 , Vol 43, No 3 (2013), Pagination: 14-23 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 167 | PDF Views: 0 | |
| Cloning in Indian Advertisements: Getting Two for the Price of One? | ||
| Amit Banerji, Mohd Iqbal Khan, Mudasir Ahad Wani | ||
| DOI:10.17010/ijom/2013/v43/i3/36368 , Vol 43, No 3 (2013), Pagination: 24-32 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 169 | PDF Views: 0 | |
| Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products | ||
| Priyanka Pegu, Brajesh Kumar | ||
| DOI:10.17010/ijom/2013/v43/i3/36369 , Vol 43, No 3 (2013), Pagination: 33-39 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 165 | PDF Views: 0 | |
| A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers | ||
| Ruby Jain, Arti Sharma | ||
| DOI:10.17010/ijom/2013/v43/i3/36370 , Vol 43, No 3 (2013), Pagination: 40-47 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 224 | PDF Views: 0 | |
| Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas | ||
| A. K. Ray, Dhananjoy Datta | ||
| DOI:10.17010/ijom/2013/v43/i3/36371 , Vol 43, No 3 (2013), Pagination: 48-56 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 153 | PDF Views: 0 | |