Table of Contents
Vol 43, No 4 (2013)
Open Access
Subscription Access
Articles
| Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference | ||
| Shalini Jha, Bharti Singh | ||
| DOI:10.17010/ijom/2013/v43/i4/36373 , Vol 43, No 4 (2013), Pagination: 5-11 | ||
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| Review of SKUs in the Indian Paint Industry | ||
| Devendra Kumar Pandey | ||
| DOI:10.17010/ijom/2013/v43/i4/36374 , Vol 43, No 4 (2013), Pagination: 12-17 | ||
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| Problems and Prospects of Backwater Tourism in Kerala with Special Reference to Alappuzha District | ||
| Ashish Varughese | ||
| DOI:10.17010/ijom/2013/v43/i4/36375 , Vol 43, No 4 (2013), Pagination: 18-29 | ||
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| It's Time to Go Green with Pride: A Conceptual Study of Green Marketing | ||
| Raji Parameshwaran Pillai | ||
| DOI:10.17010/ijom/2013/v43/i4/36378 , Vol 43, No 4 (2013), Pagination: 30-34 | ||
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| Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience | ||
| Vardhan Choubey, Riddhi Bumb | ||
| DOI:10.17010/ijom/2013/v43/i4/36379 , Vol 43, No 4 (2013), Pagination: 35-41 | ||
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| Guerrilla Marketing: A Theoretical Review | ||
| Sajoy P. B. | ||
| DOI:10.17010/ijom/2013/v43/i4/36380 , Vol 43, No 4 (2013), Pagination: 42-47 | ||
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Book Review
| Superior Customer Value: Strategies For Winning and Retaining Customers | ||
| Donovan A. McFarlane | ||
| DOI:10.17010/ijom/2013/v43/i4/36381 , Vol 43, No 4 (2013), Pagination: 48-55 | ||
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