Table of Contents
Vol 43, No 5 (2013)
Open Access
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Articles
| Customers' Opinion on Small Scale Retail Stores: A Case Study | ||
| K. Rama Mohana Rao, K. Ratna Manikyam | ||
| DOI:10.17010/ijom/2013/v43/i5/36382 , Vol 43, No 5 (2013), Pagination: 5-15 | ||
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| Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model | ||
| Rajesh Matai, Anil K. Bhat | ||
| DOI:10.17010/ijom/2013/v43/i5/36383 , Vol 43, No 5 (2013), Pagination: 16-23 | ||
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| Multidimensional Segments among Children in Urban Indian Families | ||
| Sunil Dhondopant Doke, Sarang Shankar Bhola | ||
| DOI:10.17010/ijom/2013/v43/i5/36384 , Vol 43, No 5 (2013), Pagination: 24-33 | ||
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| A Study of Brand Preference and Consumption Pattern of Beer in Bareilly | ||
| Manish Gupta | ||
| DOI:10.17010/ijom/2013/v43/i5/36385 , Vol 43, No 5 (2013), Pagination: 34-48 | ||
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| Handicrafts of Meghalaya: An Analysis of the Marketing Practices | ||
| Madhuchhanda Das Gupta, Surajit Sen | ||
| DOI:10.17010/ijom/2013/v43/i5/36386 , Vol 43, No 5 (2013), Pagination: 49-57 | ||
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| A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents | ||
| Sebabrata Chatterjee | ||
| DOI:10.17010/ijom/2013/v43/i5/36387 , Vol 43, No 5 (2013), Pagination: 58-63 | ||
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