Table of Contents
Vol 43, No 6 (2013)
Open Access
Subscription Access
Articles
| Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach | ||
| Suraj Kushe Shekhar, P. T. Raveendran | ||
| DOI:10.17010/ijom/2013/v43/i6/36388 , Vol 43, No 6 (2013), Pagination: 5-14 | ||
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| Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity | ||
| Somnath Mukherjee, Shradha Shivani | ||
| DOI:10.17010/ijom/2013/v43/i6/36389 , Vol 43, No 6 (2013), Pagination: 15–28 | ||
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| A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers | ||
| R. Anitha, V. Kanimozhi | ||
| DOI:10.17010/ijom/2013/v43/i6/36390 , Vol 43, No 6 (2013), Pagination: 29–39 | ||
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| The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study | ||
| N. H. Mullick | ||
| DOI:10.17010/ijom/2013/v43/i6/36391 , Vol 43, No 6 (2013), Pagination: 40–46 | ||
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Abstract Views: 150 | PDF Views: 0 | |
| Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura | ||
| Manish Das | ||
| DOI:10.17010/ijom/2013/v43/i6/36392 , Vol 43, No 6 (2013), Pagination: 47-53 | ||
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| Co-Branding: A Case Study of Micromax and MTV | ||
| Mokhalles M. Mehdi | ||
| DOI:10.17010/ijom/2013/v43/i6/36393 , Vol 43, No 6 (2013), Pagination: 54-60 | ||
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Abstract Views: 155 | PDF Views: 0 | |