Table of Contents
Vol 43, No 7 (2013)
Open Access
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Articles
| Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations | ||
| Debashish Sengupta, Ray Titus | ||
| DOI:10.17010/ijom/2013/v43/i7/34014 , Vol 43, No 7 (2013), Pagination: 5-20 | ||
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| Product Placement: A Critical Review Based on Ethical Theories | ||
| Mohammad Masrurul Mowla, Nazamul Hoque | ||
| DOI:10.17010/ijom/2013/v43/i7/34015 , Vol 43, No 7 (2013), Pagination: 21-29 | ||
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| Children and Parents' Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements | ||
| Vikas Saraf, N. C. Jain, Mahendra Singhai | ||
| DOI:10.17010/ijom/2013/v43/i7/34016 , Vol 43, No 7 (2013), Pagination: 30-43 | ||
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| Factors Influencing Students' Preference of Management Institutes: A Kano Model Analysis | ||
| Sarang Shankar Bhola, Rishikesh Krishnaji Nalawade | ||
| DOI:10.17010/ijom/2013/v43/i7/34017 , Vol 43, No 7 (2013), Pagination: 44-52 | ||
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| Emerging Trends in Distribution in the Life Insurance Sector in India: A Study of a few Leading Players | ||
| Abhijit Sinha | ||
| DOI:10.17010/ijom/2013/v43/i7/34018 , Vol 43, No 7 (2013), Pagination: 53-61 | ||
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