Table of Contents
Vol 43, No 9 (2013)
Open Access
Subscription Access
Articles
| An Exploratory Study of Ethical Perspectives of Celebrity Endorsements | ||
| T. Joel Gnanapragash, P. C. Sekar | ||
| DOI:10.17010/ijom/2013/v43/i9/38338 , Vol 43, No 9 (2013), Pagination: 5-13 | ||
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| "Brand India" in Korea: A Case Study and Review of Nation Branding Research | ||
| Rahul Anand | ||
| DOI:10.17010/ijom/2013/v43/i9/38340 , Vol 43, No 9 (2013), Pagination: 14-24 | ||
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| Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis | ||
| Amitava Ghosh, Arpita Sharma, Rashmi Ambulkar | ||
| DOI:10.17010/ijom/2013/v43/i9/38342 , Vol 43, No 9 (2013), Pagination: 25-31 | ||
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| Consumers' Perception towards Miraculous Claims of Brands with Aesthetic Appeal | ||
| Saurabh, Akhil Mahajan | ||
| DOI:10.17010/ijom/2013/v43/i9/38347 , Vol 43, No 9 (2013), Pagination: 32-40 | ||
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| An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad | ||
| Mohd Layaq Ahamad, Shaikh Mohd Zafar | ||
| DOI:10.17010/ijom/2013/v43/i9/38350 , Vol 43, No 9 (2013), Pagination: 41-46 | ||
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| Psychological Motivations and Compulsive Buying: A Study of Consumers in Delhi | ||
| Shamsher Singh, Preeti Tak | ||
| DOI:10.17010/ijom/2013/v43/i9/38351 , Vol 43, No 9 (2013), Pagination: 47-56 | ||
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