Table of Contents
Vol 44, No 4 (2014)
Open Access
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Articles
| Exploring the Dimensions of Pilgrims' Experiences | ||
| Sathish A. S., Ramakrishnan Venkatesakumar | ||
| DOI:10.17010/ijom/2014/v44/i4/80385 , Vol 44, No 4 (2014), Pagination: 5-16 | ||
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| Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement | ||
| Joji Alex N., Jithin Thomas | ||
| DOI:10.17010/ijom/2014/v44/i4/80386 , Vol 44, No 4 (2014), Pagination: 17-24 | ||
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| Nutrition Label Usage: An Empirical Study of Consumer Response in India | ||
| Reeva Paul, Monica Bedi | ||
| DOI:10.17010/ijom/2014/v44/i4/80387 , Vol 44, No 4 (2014), Pagination: 25-33 | ||
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| Match-up on Physical Attractiveness: Effectiveness of Cartoon Spokes-Character and Human Spokesperson | ||
| Aditya S. Mishra | ||
| DOI:10.17010/ijom/2014/v44/i4/80388 , Vol 44, No 4 (2014), Pagination: 34-42 | ||
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| The Indian Rural Market: Emerging Opportunities and Challenges | ||
| Mohd. Azhar Suharwardi, Iqbal Ahmad Hakim | ||
| DOI:10.17010/ijom/2014/v44/i4/80389 , Vol 44, No 4 (2014), Pagination: 43-50 | ||
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