Vol 44, No 6 (2014)

Table of Contents

Vol 44, No 6 (2014)

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Articles

Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry
Mandeep Mahendru, Kalyan K. De
DOI:10.17010/ijom/2014/v44/i6/80367 ,  Vol 44, No 6 (2014), Pagination: 7-23
ABSTRACT |  PDF     Abstract Views: 195  |  PDF Views: 0
Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam
V. V. Devi Prasad Kotni
DOI:10.17010/ijom/2014/v44/i6/80369 ,  Vol 44, No 6 (2014), Pagination: 24-36
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 0
Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab
D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar
DOI:10.17010/ijom/2014/v44/i6/80371 ,  Vol 44, No 6 (2014), Pagination: 37-50
ABSTRACT |  PDF     Abstract Views: 193  |  PDF Views: 0
Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go?
Neha Bothra
DOI:10.17010/ijom/2014/v44/i6/80372 ,  Vol 44, No 6 (2014), Pagination: 51-61
ABSTRACT |  PDF     Abstract Views: 195  |  PDF Views: 0