Table of Contents
Vol 44, No 6 (2014)
Open Access
Subscription Access
Articles
Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry | ||
Mandeep Mahendru, Kalyan K. De | ||
DOI:10.17010/ijom/2014/v44/i6/80367 , Vol 44, No 6 (2014), Pagination: 7-23 | ||
ABSTRACT | PDF | Abstract Views: 195 | PDF Views: 0 |
Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam | ||
V. V. Devi Prasad Kotni | ||
DOI:10.17010/ijom/2014/v44/i6/80369 , Vol 44, No 6 (2014), Pagination: 24-36 | ||
ABSTRACT | PDF | Abstract Views: 196 | PDF Views: 0 |
Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab | ||
D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar | ||
DOI:10.17010/ijom/2014/v44/i6/80371 , Vol 44, No 6 (2014), Pagination: 37-50 | ||
ABSTRACT | PDF | Abstract Views: 193 | PDF Views: 0 |
Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go? | ||
Neha Bothra | ||
DOI:10.17010/ijom/2014/v44/i6/80372 , Vol 44, No 6 (2014), Pagination: 51-61 | ||
ABSTRACT | PDF | Abstract Views: 195 | PDF Views: 0 |