Vol 44, No 7 (2014)

Table of Contents

Vol 44, No 7 (2014)

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Articles

Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers
Rajesh Panda, Biranchi Narayan Swar, Kaushik Mukerjee
DOI:10.17010/ijom/2014/v44/i7/80362 ,  Vol 44, No 7 (2014), Pagination: 7-17
ABSTRACT |  PDF     Abstract Views: 204  |  PDF Views: 0
Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India
Neeraj Kumar Jain, G. D. Thakar
DOI:10.17010/ijom/2014/v44/i7/80363 ,  Vol 44, No 7 (2014), Pagination: 18-29
ABSTRACT |  PDF     Abstract Views: 211  |  PDF Views: 0
Used Durables and Online Buying: An Attitudinal Study of Indian Youth
Surjit Kumar Kar, Monalisa Bhoi
DOI:10.17010/ijom/2014/v44/i7/80364 ,  Vol 44, No 7 (2014), Pagination: 30-47
ABSTRACT |  PDF     Abstract Views: 213  |  PDF Views: 0
A Study on the Impact of Infrastructure Elements on Aspiring Home Buyers in the National Capital Region
Rashi Mittal, Ananta Singh R.
DOI:10.17010/ijom/2014/v44/i7/80365 ,  Vol 44, No 7 (2014), Pagination: 48-59
ABSTRACT |  PDF     Abstract Views: 221  |  PDF Views: 0