Table of Contents
Vol 44, No 9 (2014)
Open Access
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Articles
| Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification | ||
| Saju B., Kalyani Ranga Rajan | ||
| DOI:10.17010/ijom/2014/v44/i9/80119 , Vol 44, No 9 (2014), Pagination: 7-19 | ||
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| An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers | ||
| Chandan Thakur | ||
| DOI:10.17010/ijom/2014/v44/i9/80120 , Vol 44, No 9 (2014), Pagination: 20-29 | ||
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| Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination | ||
| Dipanjan Kumar Dey | ||
| DOI:10.17010/ijom/2014/v44/i9/80121 , Vol 44, No 9 (2014), Pagination: 30-42 | ||
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| Persuading Effect of Store Aesthetics on Shoppers' Purchase Intentions: The Gender Difference | ||
| Pallabi Mishra | ||
| DOI:10.17010/ijom/2014/v44/i9/80122 , Vol 44, No 9 (2014), Pagination: 43-53 | ||
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| Rebranding of German Bakery, Pune: A Case Study | ||
| Mallika Srivastava, Dhruv Bhanot, Tarini Tamhane | ||
| DOI:10.17010/ijom/2014/v44/i9/80123 , Vol 44, No 9 (2014), Pagination: 54-60 | ||
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Abstract Views: 141 | PDF Views: 0 | |