Table of Contents
Vol 44, No 10 (2014)
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Articles
Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders | ||
Amar Eron Tigga, Pramod Pathak, Rohit Vishal Kumar | ||
DOI:10.17010/ijom/2014/v44/i10/80114 , Vol 44, No 10 (2014), Pagination: 7-23 | ||
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Abstract Views: 175 | PDF Views: 0 |
Psychographic Segmentation of Facebook Users: A Cluster Analysis | ||
S. Franklin John, S. Senith, S. R. Jino Ramson | ||
DOI:10.17010/ijom/2014/v44/i10/80115 , Vol 44, No 10 (2014), Pagination: 24-33 | ||
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Abstract Views: 171 | PDF Views: 0 |
Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model | ||
Manjunatha G. R., Kiran Kumar R. Patil, M. G. Chandrakanth | ||
DOI:10.17010/ijom/2014/v44/i10/80116 , Vol 44, No 10 (2014), Pagination: 34-40 | ||
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Abstract Views: 169 | PDF Views: 0 |
Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services | ||
Nirmaljeet Virk | ||
DOI:10.17010/ijom/2014/v44/i10/80117 , Vol 44, No 10 (2014), Pagination: 41-50 | ||
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Abstract Views: 165 | PDF Views: 0 |
Emotional Association with a Brand: A Link that Lasts in Consumers' Memory Through Experience | ||
Jyoti Rawat | ||
DOI:10.17010/ijom/2014/v44/i10/80118 , Vol 44, No 10 (2014), Pagination: 51-59 | ||
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Abstract Views: 169 | PDF Views: 0 |