Table of Contents
Vol 44, No 11 (2014)
Open Access
Subscription Access
Articles
| A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea | ||
| Sunhee Kang, Bohyeon Kang | ||
| DOI:10.17010/ijom/2014/v44/i11/80107 , Vol 44, No 11 (2014), Pagination: 7-21 | ||
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| Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study | ||
| Sneha Sharma, Suresh K. Chadha, B. B. Goyal | ||
| DOI:10.17010/ijom/2014/v44/i11/80111 , Vol 44, No 11 (2014), Pagination: 22-35 | ||
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| Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour | ||
| Suman Yadav, Sadaf Siraj | ||
| DOI:10.17010/ijom/2014/v44/i11/80112 , Vol 44, No 11 (2014), Pagination: 36-48 | ||
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Abstract Views: 237 | PDF Views: 0 | |
| Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach? | ||
| Ankita Batra | ||
| DOI:10.17010/ijom/2014/v44/i11/80113 , Vol 44, No 11 (2014), Pagination: 49-60 | ||
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Abstract Views: 237 | PDF Views: 0 | |