Table of Contents
Vol 44, No 12 (2014)
Open Access
Subscription Access
Articles
| Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners | ||
| Freda Swaminathan, Ipshita Bansal | ||
| DOI:10.17010/ijom/2014/v44/i12/80006 , Vol 44, No 12 (2014), Pagination: 7-18 | ||
ABSTRACT |
PDF
|
Abstract Views: 216 | PDF Views: 0 | |
| How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality | ||
| Muhammad Sabbir Rahman, Madi Bin Abdullah | ||
| DOI:10.17010/ijom/2014/v44/i12/80008 , Vol 44, No 12 (2014), Pagination: 19-31 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 209 | PDF Views: 0 | |
| Role of Gender in Influencing Consumers' Attitude Towards Online Advertising | ||
| Meghna Verma, Saranya R. | ||
| DOI:10.17010/ijom/2014/v44/i12/80009 , Vol 44, No 12 (2014), Pagination: 32-46 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 202 | PDF Views: 0 | |
| Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix | ||
| Amalesh Bhowal, Tarak Paul | ||
| DOI:10.17010/ijom/2014/v44/i12/80013 , Vol 44, No 12 (2014), Pagination: 47-56 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 214 | PDF Views: 0 | |