Table of Contents
Vol 45, No 3 (2015)
Open Access
Subscription Access
Articles
| Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied Products | ||
| Shailendra Dasari, Rupa Gunaseelan, Geetha Suresh | ||
| DOI:10.17010/ijom/2015/v45/i3/79963 , Vol 45, No 3 (2015), Pagination: 7-23 | ||
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| Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition | ||
| Sandeep Singh, Anand Sapre | ||
| DOI:10.17010/ijom/2015/v45/i3/79965 , Vol 45, No 3 (2015), Pagination: 24-38 | ||
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Abstract Views: 280 | PDF Views: 0 | |
| Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults | ||
| Shampa Nandi, J. K. Pattanayak | ||
| DOI:10.17010/ijom/2015/v45/i3/79966 , Vol 45, No 3 (2015), Pagination: 39-53 | ||
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| Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs | ||
| Smitha Siji | ||
| DOI:10.17010/ijom/2015/v45/i3/79968 , Vol 45, No 3 (2015), Pagination: 54-68 | ||
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Abstract Views: 289 | PDF Views: 0 | |