Table of Contents
Vol 45, No 5 (2015)
Open Access
Subscription Access
Articles
| Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications | ||
| Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya | ||
| DOI:10.17010/ijom/2015/v45/i5/79934 , Vol 45, No 5 (2015), Pagination: 7-13 | ||
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| Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment | ||
| Anees Ahmad, K. S. Thyagaraj | ||
| DOI:10.17010/ijom/2015/v45/i5/79937 , Vol 45, No 5 (2015), Pagination: 14-26 | ||
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| WhatsApp Usage Differences Amongst Genders: An Exploratory Study | ||
| Shravan Rungta | ||
| DOI:10.17010/ijom/2015/v45/i5/79938 , Vol 45, No 5 (2015), Pagination: 27-37 | ||
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| Allegiance to New Sports: Sports Marketing in Indian Perspective | ||
| Swati Oberoi Dham, Pratika Mishra | ||
| DOI:10.17010/ijom/2015/v45/i5/79939 , Vol 45, No 5 (2015), Pagination: 38-49 | ||
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Abstract Views: 314 | PDF Views: 0 | |
| Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West Bengal | ||
| Rabin Mazumder | ||
| DOI:10.17010/ijom/2015/v45/i5/79940 , Vol 45, No 5 (2015), Pagination: 50-58 | ||
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Abstract Views: 286 | PDF Views: 0 | |