Table of Contents
Vol 45, No 6 (2015)
Open Access
Subscription Access
Articles
| Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu | ||
| T. N. Swaminathan, P. K. Viswanathan | ||
| DOI:10.17010/ijom/2015/v45/i6/79930 , Vol 45, No 6 (2015), Pagination: 7-20 | ||
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| Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation | ||
| M. A. Sanjeev, Arun Sharma, Mayank Taneja | ||
| DOI:10.17010/ijom/2015/v45/i6/79931 , Vol 45, No 6 (2015), Pagination: 21-36 | ||
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| Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes? | ||
| Debjani Banerjee, Shradha Shivani | ||
| DOI:10.17010/ijom/2015/v45/i6/79932 , Vol 45, No 6 (2015), Pagination: 37-52 | ||
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| The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers | ||
| Puja Walia Mann, Manish Jha | ||
| DOI:10.17010/ijom/2015/v45/i6/79933 , Vol 45, No 6 (2015), Pagination: 53-62 | ||
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Abstract Views: 304 | PDF Views: 0 | |