Table of Contents
Vol 45, No 7 (2015)
Open Access
Subscription Access
Articles
| A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method | ||
| Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda | ||
| DOI:10.17010/ijom/2015/v45/i7/79922 , Vol 45, No 7 (2015), Pagination: 7-18 | ||
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| Green Marketing: The New Strategic Imperative by Firms in India | ||
| Kanak Tara, Saumya Singh, Ritesh Kumar | ||
| DOI:10.17010/ijom/2015/v45/i7/79926 , Vol 45, No 7 (2015), Pagination: 19-34 | ||
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Abstract Views: 197 | PDF Views: 0 | |
| Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior | ||
| Ishtiaq Hussain Qureshi, Maleeha Gul | ||
| DOI:10.17010/ijom/2015/v45/i7/79927 , Vol 45, No 7 (2015), Pagination: 35-47 | ||
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| Permission Marketing: An Analysis with Reference to Banking Promotional E-mails | ||
| Nimit Gupta | ||
| DOI:10.17010/ijom/2015/v45/i7/79929 , Vol 45, No 7 (2015), Pagination: 48-55 | ||
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Abstract Views: 190 | PDF Views: 0 | |