Table of Contents
Vol 45, No 7 (2015)
Open Access
Subscription Access
Articles
A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method | ||
Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda | ||
DOI:10.17010/ijom/2015/v45/i7/79922 , Vol 45, No 7 (2015), Pagination: 7-18 | ||
ABSTRACT | PDF | Abstract Views: 210 | PDF Views: 0 |
Green Marketing: The New Strategic Imperative by Firms in India | ||
Kanak Tara, Saumya Singh, Ritesh Kumar | ||
DOI:10.17010/ijom/2015/v45/i7/79926 , Vol 45, No 7 (2015), Pagination: 19-34 | ||
ABSTRACT | PDF | Abstract Views: 198 | PDF Views: 0 |
Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior | ||
Ishtiaq Hussain Qureshi, Maleeha Gul | ||
DOI:10.17010/ijom/2015/v45/i7/79927 , Vol 45, No 7 (2015), Pagination: 35-47 | ||
ABSTRACT | PDF | Abstract Views: 224 | PDF Views: 0 |
Permission Marketing: An Analysis with Reference to Banking Promotional E-mails | ||
Nimit Gupta | ||
DOI:10.17010/ijom/2015/v45/i7/79929 , Vol 45, No 7 (2015), Pagination: 48-55 | ||
ABSTRACT | PDF | Abstract Views: 193 | PDF Views: 0 |