Table of Contents
Vol 45, No 11 (2015)
Open Access
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Articles
| The Variation of Consumer Anthropomorphism across Cultures | ||
| Phillip M. Hart, Subhash Jha | ||
| DOI:10.17010/ijom/2015/v45/i11/81873 , Vol 45, No 11 (2015), Pagination: 7-16 | ||
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| A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh | ||
| C. Velavan, S. Naveen Kumar, S. Varadha Raj | ||
| DOI:10.17010/ijom/2015/v45/i11/81876 , Vol 45, No 11 (2015), Pagination: 17-28 | ||
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| Indian Consumers’ Materialistic Values: An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis | ||
| Aastha Verma Vohra | ||
| DOI:10.17010/ijom/2015/v45/i11/81877 , Vol 45, No 11 (2015), Pagination: 29-41 | ||
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| Determinants of Customer Satisfaction in Context of Retail Malls: Empirical Evidence from India | ||
| Anish Yousaf, Neelika Arora, Anil Gupta | ||
| DOI:10.17010/ijom/2015/v45/i11/81880 , Vol 45, No 11 (2015), Pagination: 42-56 | ||
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Abstract Views: 228 | PDF Views: 0 | |