Table of Contents
Vol 46, No 4 (2016)
Open Access
Subscription Access
Articles
| A Study on Factors Impeding Online Buying of Household Items in Bangalore City | ||
| Padmanabh B., S. Jeevananda, K. G. Jose | ||
| DOI:10.17010/ijom/2016/v46/i4/90526 , Vol 46, No 4 (2016), Pagination: 7-23 | ||
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Abstract Views: 250 | PDF Views: 0 | |
| Segmenting Consumers in Food and Grocery Retail | ||
| Sreelata, N. V. Narasimham, M. K. Gupta | ||
| DOI:10.17010/ijom/2016/v46/i4/90527 , Vol 46, No 4 (2016), Pagination: 24-38 | ||
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Abstract Views: 247 | PDF Views: 0 | |
| A Case Study on Experiential Learning for Marketing Students | ||
| Girish Taneja | ||
| DOI:10.17010/ijom/2016/v46/i4/90529 , Vol 46, No 4 (2016), Pagination: 39-48 | ||
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Abstract Views: 332 | PDF Views: 0 | |
| Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry | ||
| Makhmoor Bashir, Anish Yousaf, Rajesh Verma | ||
| DOI:10.17010/ijom/2016/v46/i4/90530 , Vol 46, No 4 (2016), Pagination: 49-59 | ||
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Abstract Views: 302 | PDF Views: 0 | |