Table of Contents
Vol 46, No 5 (2016)
Open Access
Subscription Access
Articles
| Customer Based Retailer Equity of Apparel Retail Stores | ||
| Deepa S., P. Chitramani | ||
| DOI:10.17010/ijom/2016/v46/i5/92485 , Vol 46, No 5 (2016), Pagination: 7-25 | ||
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Abstract Views: 221 | PDF Views: 0 | |
| Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India | ||
| Rashmi, Garima Nijhawan | ||
| DOI:10.17010/ijom/2016/v46/i5/92486 , Vol 46, No 5 (2016), Pagination: 26-41 | ||
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Abstract Views: 327 | PDF Views: 0 | |
| Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study | ||
| Arunangshu Giri, Mrinalini Pandey | ||
| DOI:10.17010/ijom/2016/v46/i5/92488 , Vol 46, No 5 (2016), Pagination: 42-54 | ||
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Abstract Views: 223 | PDF Views: 0 | |
| Children's Interest in TV Advertisements and their TV Viewing Behaviour | ||
| Radhamani Divakar, Guntur Anjana Raju | ||
| DOI:10.17010/ijom/2016/v46/i5/92489 , Vol 46, No 5 (2016), Pagination: 55-66 | ||
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Abstract Views: 234 | PDF Views: 0 | |