Table of Contents
Vol 46, No 6 (2016)
Open Access
Subscription Access
Articles
| Quest for Variation in Inter-Firm Influence:An Empirical Exploration | ||
| Kaushik Mandal, Koushick Roy | ||
| DOI:10.17010/ijom/2016/v46/i6/94835 , Vol 46, No 6 (2016), Pagination: 7-22 | ||
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| Scale Development and Validation for Evaluation of Premium Car Purchases | ||
| K. R. Ravi, Kalyani Rangarajan | ||
| DOI:10.17010/ijom/2016/v46/i6/94839 , Vol 46, No 6 (2016), Pagination: 23-32 | ||
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| A Study of Determinants of Brand Loyalty in Cosmetics for Women Consumers of Pune City Using Path Analysis via Regression | ||
| Mukta Srivastava | ||
| DOI:10.17010/ijom/2016/v46/i6/94845 , Vol 46, No 6 (2016), Pagination: 33-50 | ||
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| Dynamics of Family Role Structure in Consumer Behaviour | ||
| Rinalini Pathak Kakati, Shazeed Ahmed | ||
| DOI:10.17010/ijom/2016/v46/i6/94846 , Vol 46, No 6 (2016), Pagination: 51-61 | ||
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Book Review
| Industrial Marketing:Text and Cases | ||
| Namrata Vasudeo Jasrotia | ||
| DOI:10.17010/ijom/2016/v46/i6/94849 , Vol 46, No 6 (2016), Pagination: 62-64 | ||
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