Table of Contents
Vol 46, No 7 (2016)
Open Access
Subscription Access
Articles
| Factors Influencing the Purchase Decision of Perfumes with Habit as a Mediating Variable:An Empirical Study in Malaysia | ||
| Noor Azeema, K. Jayaraman, S. Kiumarsi | ||
| DOI:10.17010/ijom/2016/v46/i7/97124 , Vol 46, No 7 (2016), Pagination: 7-22 | ||
ABSTRACT |
PDF
|
Abstract Views: 141 | PDF Views: 0 | |
| Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore | ||
| Nithya Venkataraman, Sreedhara Raman | ||
| DOI:10.17010/ijom/2016/v46/i7/97125 , Vol 46, No 7 (2016), Pagination: 23-35 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 155 | PDF Views: 0 | |
| Structural Equation Modeling for Men's Cosmetics Behavior Research | ||
| Siddharth Shriram Shimpi | ||
| DOI:10.17010/ijom/2016/v46/i7/97126 , Vol 46, No 7 (2016), Pagination: 36-54 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 137 | PDF Views: 0 | |
| Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction | ||
| Pardeep Bawa, Faizal Bathurutheen | ||
| DOI:10.17010/ijom/2016/v46/i7/97127 , Vol 46, No 7 (2016), Pagination: 55-66 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 133 | PDF Views: 0 | |