Table of Contents
Vol 46, No 8 (2016)
Open Access
Subscription Access
Articles
| Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India | ||
| N. Joji Alex, Aneesh Varghese | ||
| DOI:10.17010/ijom/2016/v46/i8/99290 , Vol 46, No 8 (2016), Pagination: 11-24 | ||
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| Customer Expectations and Performance of Banks : An Empirical Analysis | ||
| Rajesh Panda, Biranchi Narayan Swar | ||
| DOI:10.17010/ijom/2016/v46/i8/99292 , Vol 46, No 8 (2016), Pagination: 25-36 | ||
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Abstract Views: 270 | PDF Views: 0 | |
| Intention to Purchase Hybrid Cars in India : A Study | ||
| Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav | ||
| DOI:10.17010/ijom/2016/v46/i8/99294 , Vol 46, No 8 (2016), Pagination: 37-50 | ||
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| Exploring Factors Affecting the Effectiveness of Web-Advertising | ||
| Mohd. Farhan, Anish Yousaf | ||
| DOI:10.17010/ijom/2016/v46/i8/99295 , Vol 46, No 8 (2016), Pagination: 51-57 | ||
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Abstract Views: 226 | PDF Views: 0 | |