Table of Contents
Vol 46, No 9 (2016)
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Articles
Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu | ||
T. N. Swaminathan, P. K. Viswanathan | ||
DOI:10.17010/ijom/2016/v46/i9/101038 , Vol 46, No 9 (2016), Pagination: 11-23 | ||
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Abstract Views: 209 | PDF Views: 0 |
Effect of Impulse Buying on Socioeconomic Factors and Retail Categories | ||
M. Rupesh Kumar, A. G. V. Narayanan | ||
DOI:10.17010/ijom/2016/v46/i9/101039 , Vol 46, No 9 (2016), Pagination: 24-34 | ||
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Abstract Views: 192 | PDF Views: 0 |
Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector | ||
Abhisek Jana, Bibhas Chandra | ||
DOI:10.17010/ijom/2016/v46/i9/101040 , Vol 46, No 9 (2016), Pagination: 35-52 | ||
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Abstract Views: 184 | PDF Views: 0 |
Investigating the Consumer's Perception on Selection of Mid Segment Cars by Students : A Conjoint Approach | ||
Amit Goyal, Atul Shiva | ||
DOI:10.17010/ijom/2016/v46/i9/101041 , Vol 46, No 9 (2016), Pagination: 53-63 | ||
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Abstract Views: 200 | PDF Views: 0 |