Table of Contents
Vol 46, No 9 (2016)
Open Access
Subscription Access
Articles
| Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu | ||
| T. N. Swaminathan, P. K. Viswanathan | ||
| DOI:10.17010/ijom/2016/v46/i9/101038 , Vol 46, No 9 (2016), Pagination: 11-23 | ||
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| Effect of Impulse Buying on Socioeconomic Factors and Retail Categories | ||
| M. Rupesh Kumar, A. G. V. Narayanan | ||
| DOI:10.17010/ijom/2016/v46/i9/101039 , Vol 46, No 9 (2016), Pagination: 24-34 | ||
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| Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector | ||
| Abhisek Jana, Bibhas Chandra | ||
| DOI:10.17010/ijom/2016/v46/i9/101040 , Vol 46, No 9 (2016), Pagination: 35-52 | ||
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| Investigating the Consumer's Perception on Selection of Mid Segment Cars by Students : A Conjoint Approach | ||
| Amit Goyal, Atul Shiva | ||
| DOI:10.17010/ijom/2016/v46/i9/101041 , Vol 46, No 9 (2016), Pagination: 53-63 | ||
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Abstract Views: 234 | PDF Views: 0 | |